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Nikolai Susolkin
Expert in Qualitative Consumer Behavior Research · Jobs To Be Done
Over the past seven years, I have helped more than 100 product teams discover what real jobs customers are trying to get done and what prevents them from buying or using a product. I conduct in-depth JTBD interviews. I have worked across both B2C and B2B markets.
Led corporate innovation incubators at Nestlé, Schneider Electric, and First Bit. Supervised trackers in the Digital Strategy program at Sberbank University. Participated in JTBD research projects for dating services, telecom operators, and banks.
I HELP PRODUCT, MARKETING, AND SALES MANAGERS TO:
uncover the true reasons why people need their product or service;
identify the «coordinates» where demand is formed;
eliminate bottlenecks along the customer journey from first touch to purchase;
design experiments to validate ideas for acquisition, activation, retention, and monetization of customer base;
turn insights into solutions that improve conversion.